Personalized mental performance coaching for athletes who want to grow, compete, and lead with mental toughness.
EXCELLENT Based on 28 reviews Matthew Rahe2025-03-13Trustindex verifies that the original source of the review is Google. Effective Mindset focus on athletics and training, also the program is extremely helpful to me in my personal life as well, flexible schedule and app that helps to track progress! Highly recommend for athletes and non-athletes! Great platform to take your mental edge to the next level! Cristina Dyer2025-03-13Trustindex verifies that the original source of the review is Google. Coach Ashley is amazing! She helped my teenage daughter improve so much with gee mindset while playing volleyball. She used to get in her head so much when she made a mistake that she would cry during games… coach Ash helped her with coping skills that she currently uses while playing and she no longer gets in her head and moves on from making a mistake so easily now. I highly recommend working with coach Ash! She is amazing and so sweet! We love her! Genevieve Marcel2025-02-14Trustindex verifies that the original source of the review is Google. Ashley has been wonderful with my daughter. As parents, we have noticed a definite improvement in her ability to stay composed at competitions in the face of adversity. She has also made strides with retaining a positive mindset when pressure is elevated. I highly recommend Ashley’s coaching expertise for young athletes that compete. Grace Barry2025-02-09Trustindex verifies that the original source of the review is Google. Ashley connected with my daughter instantly and gave her strategies that have proved invaluable to her success! She is nothing short of brilliant at her craft. Julie Packard2025-01-11Trustindex verifies that the original source of the review is Google. My daughter had a great experience with Ashley. In a short period of time, it gave her the skills to help her stay organized to support school and a demanding sport schedule. The focus on setting her mindset and goals has proven successful both on and off of the field. So glad we took advantage of this experience. Devon Nickel2025-01-03Trustindex verifies that the original source of the review is Google. Ashley was so great with my daughter! Shes very positive and enthusiastic and gave practical tools to help her mindset. My daughter was skeptical about talking to someone, but she really enjoyed her time with Ashley. I would definitely recommend working with her! Emma Leppert2024-12-31Trustindex verifies that the original source of the review is Google. I can only say good things about Ashley at Great Athletes Think Elite. Being a collegiate athlete you have to be on physically and mentally. Ashley helped me so much and provided me with techniques to help change my mindset and perspective which are applicable to sports and life beyond. I would absolutely recommend her services to anyone looking to level up their play! Amy Brown2024-12-22Trustindex verifies that the original source of the review is Google. We can’t thank Ashley enough for the difference she’s made for our son. She helped him rebuild his confidence and provided him with practical tools to manage his nerves during games. One of the most impactful strategies she introduced was establishing a daily routine of gratitude and goal-setting, which has improved not only his performance but also his overall mindset. Thanks to her guidance, he’s back to playing the sport he loves with renewed passion and giving his highest effort every time he steps onto the field. We highly recommend Ashley to any athlete struggling with confidence or mental blocks—her expertise and approach truly work! Sally Andersen2024-10-24Trustindex verifies that the original source of the review is Google. I had been struggling with confidence and identity after switching from powerlifting to CrossFit, and it was tough mentally to make the transition. After 8 years as a powerlifter, I didn’t know how to redefine myself as an athlete in this new space. Ashley was a game-changer! She helped me rebuild my confidence and guided me through the mindset shift I needed to thrive as a CrossFitter. Now, I feel stronger mentally and more secure in my athletic identity than ever before. Highly recommend her for anyone needing a mindset reset or performance boost!
Weekly or Bi-Weekly Memberships
Our most cost-effective and results-driven option. Memberships offer lower pricing per session and are designed for athletes who thrive with consistent structure, accountability, and steady mindset growth.
4, 8, or 12 Session Packages
A flexible option for families who prefer to schedule at their own pace. While packages have a higher per-session cost, they allow you to plan around busy seasons, travel, or tournament schedules—without sacrificing quality.
Single Session
Ideal for quick support, trying out coaching, or addressing one specific challenge.
To get the most out of coaching, you’ll be expected to show up with commitment, accountability, and a growth mindset. That means stepping outside your comfort zone, completing weekly assignments, and applying mental skills in real time. You’ll actively reflect, self-assess, and stay open to feedback—because true growth takes effort, just like physical training.
Coaching Option | Best For | Price | Scheduling | Benefits |
---|---|---|---|---|
Weekly Membership | Ongoing support and fastest growth | $ Lowest | Auto-scheduled weekly | Most consistent results, accountability, habit-building |
Bi-Weekly Membership | Steady support with more flexibility | $ Lower | Auto-scheduled every 2 weeks | Balanced approach to growth and flexibility |
8 & 12 Session Packages | Targeted goals, busy seasons, flexibility | $ Mid-Range | Schedule as needed | Build long-term tools with freedom to adjust to sports/travel |
4 Session Package | Short-term goal, intro to coaching | $ Higher | Schedule as needed | Great for getting started or tuning up mindset before a season |
Single Session | One-time support or as-needed | $ Highest | Book individually | Perfect for addressing a specific challenge or trying it out |
In the world of competitive sports, talent and physical conditioning will only take an athlete so far. What separates good from great—what determines whether someone rises under pressure or crumbles—is the strength of their mental game.
Elite athletes know that training the body isn’t enough. To truly unlock peak performance, they must train the mind. This is where mindset coaching, mental toughness, and grit come in.
Whether you’re a youth athlete, a college competitor, or a seasoned pro, developing mental skills like confidence, focus, emotional control, and resilience can change your entire trajectory—on and off the field.
When athletes plateau or underperform, it’s rarely just a physical issue. More often, the barrier is internal—self-doubt, fear of failure, performance anxiety, or lack of focus. These mental challenges show up in crucial moments: missed penalty kicks, blown leads, or hesitating under pressure.
This is why the mental game matters.
The mental game refers to the psychological side of performance—how athletes manage thoughts, emotions, pressure, and adversity. It includes everything from pre-game routines to how they bounce back from a mistake.
When left untrained, the mind can become an athlete’s biggest obstacle. But with the right tools and coaching, it becomes their greatest asset.
Mindset coaching is a targeted form of mental performance training that helps athletes strengthen their mindset through proven techniques from sports psychology.
While strength and conditioning coaches train the body, a mindset coach helps athletes develop mental skills like:
Focus and concentration
Confidence and self-belief
Emotional regulation
Positive self-talk
Visualization and imagery
Goal setting and motivation
Resilience and recovery after setbacks
Mindset coaching provides structure, accountability, and consistent mental training that supports both immediate performance and long-term growth.
It’s not therapy. It’s not cheerleading. It’s a strategic process that teaches athletes how to take ownership of their mental preparation—so they can perform with clarity, confidence, and control when it counts most.
Mental toughness is often misunderstood. It’s not about ignoring emotions or pretending you’re bulletproof. Real mental toughness is about being able to stay calm, focused, and intentional—even when things aren’t going your way.
Mentally tough athletes are the ones who:
Stay composed after a bad call or mistake
Stick to their routine in high-stress moments
Show up with purpose when motivation fades
Stay present instead of spiraling into “what ifs”
Embrace challenges instead of avoiding them
Mental toughness isn’t just natural—it’s built. And it’s built through repetition, reflection, and real-time application. Just like strength training, the mental game requires consistency and effort.
In mindset coaching sessions, athletes learn how to develop this kind of toughness through guided exercises, customized tools, and weekly challenges that push them out of their comfort zone.
Over time, they gain the ability to bounce back faster, control what they can, and stay locked in on their goals—no matter the conditions.
If mental toughness is about performing under pressure, grit is about long-term perseverance. Coined by psychologist Angela Duckworth, grit is the combination of passion and persistence for long-term goals.
Grit is what gets an athlete back on the field after an injury. It’s what keeps them training at 6 a.m. in the off-season. It’s what pushes them to improve, even after setbacks, slumps, or failures.
Grit is the heart behind the hustle.
In a culture that often chases fast results, athletes who develop grit understand that true success is built over time. It’s the product of staying committed even when progress feels slow or invisible.
Mindset coaching helps athletes develop grit by:
Teaching process-focused goal setting (not just outcome goals)
Building habits and routines that reinforce long-term consistency
Helping athletes reframe failure as part of the journey
Strengthening intrinsic motivation
Creating space to reflect on growth—not just results
When athletes develop grit, they stop fearing failure. They start trusting the process. And they begin to realize that the only way to reach their potential is to keep showing up—again and again.
Athletes are used to structure. They have coaches, teammates, practice plans, and game film. But most athletes don’t have a structure for their mental game—and that’s where mindset coaching fills the gap.
Here’s what makes it work:
Just like lifting weights or working on footwork, mental skills improve with consistent reps. Mindset coaching provides weekly opportunities to learn, apply, and refine these skills in real time.
No two athletes are the same. Mindset coaching isn’t one-size-fits-all. Every session is tailored to the athlete’s goals, challenges, sport, and season. Whether it's visualization scripts, focus resets, or confidence routines, everything is built to match their needs.
Growth requires action. A mindset coach helps athletes stay accountable to their goals, reflect on their progress, and troubleshoot when things go off-track.
Athletes don’t just talk about mental skills—they use them. Whether preparing for a big game, navigating pressure, or rebounding from a rough performance, coaching helps athletes apply strategies when it matters most.
Here’s how common mindset tools show up in performance:
Visualization: A gymnast mentally rehearses her routine to build confidence and reduce pre-competition anxiety.
Positive Self-Talk: A soccer player replaces “Don’t mess up” with “Stay composed and trust your touch.”
Focus Training: A pitcher uses breathing techniques to block out crowd noise and lock in on the strike zone.
Goal Setting: A runner tracks daily progress toward a season-best time, reinforcing motivation and focus.
Emotional Regulation: A basketball player learns to reset quickly after a turnover instead of letting frustration spiral.
These aren’t just “nice to have” strategies. They are performance tools—and they can be trained just like speed or strength.
The best part about developing mental toughness and grit? These skills don’t stay on the field.
Athletes who train their mindset learn how to:
Communicate with confidence
Manage pressure in academics or work
Overcome fear and self-doubt
Set and achieve personal goals
Lead and collaborate with others
Mindset coaching isn’t just about sports performance. It’s about building athletes who are confident, resilient, and equipped for life.
If you’ve been referred by an athlete, coach, or program, you’ll receive 10% off all coaching services—with 25% off packages for verified partnerships. We are also proud to offer a 10% discount to all educators, active, reservist, veteran and retired US military personnel. These discounts support athletes who are ready to level up their mindset while adding value to your sport community. It’s a win-win: more success for your athletes, stronger retention, and a competitive edge built on confidence and consistency. Email me to get started or verify a referral!
We are currently partnered with Brandywine CrossFit & Skilsinho Futsal Academy
Accordion Content
Mental performance coaching is a specialized field that focuses on enhancing an athlete’s mental skills to optimize their sports performance. It involves training the mind to improve focus, confidence, resilience, and overall mental toughness, enabling athletes to perform at their best consistently.
While traditional coaching primarily emphasizes physical skills and strategies, mental performance coaching addresses the psychological aspects of sports performance. It equips athletes with mental tools to handle pressure, maintain motivation, and overcome mental barriers, complementing physical training for holistic development.
Mental performance coaching benefits athletes of all ages and skill levels, from youth sports participants to elite professionals. It is also valuable for coaches, teams, and even non-athletes seeking to improve focus, motivation, and performance in various domains.
Common techniques include:
Goal Setting: Establishing clear, achievable objectives to guide training and competition.
Visualization: Mentally rehearsing successful performances to build confidence and prepare for competition.
Self-Talk: Developing positive internal dialogue to enhance confidence and focus.
Arousal Regulation: Managing stress and anxiety levels through relaxation techniques to maintain optimal performance states.
Focus and Concentration Training: Improving the ability to maintain attention on relevant cues during performance.
These methods are tailored to the individual needs of the athlete to enhance their sports performance.
By addressing the mental aspects of competition, mental performance coaching helps athletes:
Enhance Confidence: Belief in one’s abilities leads to more assertive and effective performance.
Improve Focus: Concentration on the task at hand reduces errors and distractions.
Manage Pressure: Effective stress management techniques enable athletes to perform well under pressure.
Increase Motivation: Setting and achieving goals sustains drive and commitment.
These improvements collectively lead to better sports performance outcomes.
Yes, mental performance coaching provides strategies to manage and reduce performance anxiety, such as relaxation techniques, cognitive restructuring, and confidence-building exercises. These tools help athletes perform more consistently under pressure.
The timeline varies depending on individual goals and commitment. Some athletes may notice improvements in focus and confidence within a few sessions, while others may require more time to integrate and apply mental skills effectively.
No, mental performance coaching is also beneficial for teams. It can enhance team dynamics, communication, and collective focus, leading to improved overall sports performance.
When selecting a mental performance coach, consider their credentials, experience, and approach to ensure they align with your specific needs and goals. It’s important to find a coach with whom you feel comfortable and who understands the demands of your sport.
Yes, the skills developed through mental performance coaching, such as goal setting, focus, and stress management, are transferable to various aspects of life, including academics, business, and personal development.
A typical session involves discussing current challenges, setting goals, and learning mental skills tailored to your needs. The coach will provide exercises and strategies to practice between sessions to reinforce learning and application.
Mental performance coaching complements physical training by addressing the psychological factors that influence sports performance. Integrating mental and physical training leads to a more holistic approach, ensuring athletes are prepared both mentally and physically for competition.
Start with a free consultation call to discuss your goals, challenges, and expectations to determine if the coach is a good fit. From there, you can establish a coaching plan tailored to your needs.