Mental Performance Coaching for Youth and College Athletes
I help athletes overcome sports anxiety, pressure, and fear of mistakes so they can compete with confidence, bounce back quicker, and reach their sports performance goals.
When Mindset is your Athlete's Missing Skillset
Hi! I’m Coach Ashley! As a mental performance coach I have helped hundreds of youth & college athletes across the nation manage pressure & sports anxiety, recover from mistakes quicker, and compete with confidence.
You may have heard this before: your athlete has the talent, skills, and potential. However, they are not performing at their full potential because “they are in their head.” They shut down when they feel pressure or anxiety. They overthink, hesitate, play it safe, and try to avoid failing. They start underperforming & feel less confident…and maybe aren’t even having fun anymore.
This isn’t a talent issue. It’s a mindset issue…& mindset is trainable.
Mental performance coaching isn't just about sports performance. It's about learning strategies to be mentally prepared for life.
Youth & college athletes need mental performance coaching that provides structure, trust, and accountability to build habits that last far beyond competition.
How Mental Performance Coaching & Sports Psychology Strategies Help Athletes Build Elite Habits
During confidential 45-minute Zoom sessions, athletes reflect on recent performances, challenges, and wins. Using this insight, we follow a structured lesson plan to learn a sports psychology strategy and apply it in the upcoming week.
Through journaling, athletes record strategies, reflections, and takeaways from each session. This process reinforces lessons and helps athletes consistently apply mental skills that move them closer to their goals.
Confidence and strong habits take time to build, and progress isn’t always linear. Through patience and consistent repetition, each strategy, reflection, and session strengthens the athlete’s mindset and leads to steady improvement.
Afraid your athlete might not stick with it?
It’s totally normal to feel this way & I hear this question often. My coaching is structured, interactive, and focused on real results. Athletes stay engaged because they feel progress quickly and see it show up in training and competition. As confidence grows, buy-in naturally follows.
If you’re still unsure, I offer an easy way for your athlete to try it first and decide from there. The goal is never to add pressure or confusion—just to help athletes rediscover confidence and move forward.
Why Parents & Athletes Feel Comfortable with my Mindset Coaching
As a longtime high school counselor, college and competitive sports coach, and former CrossFit athlete, I understand both the performance demands athletes face and the emotional weight they carry.
Years of listening to what athletes say—and don’t say—have helped me recognize when a struggle isn’t about effort or ability, but a missing mental framework. That perspective allows me to coach in a way that builds confidence, trust & accountability without overwhelming the athlete.
What your athlete needs is a structured mindset system for consistent confidence & composed performance.
The Aspire Mindset System for Youth & College Athletes
The goal of this program is to provides athletes with a structured framework to develop confidence, focus, and resilience by teaching practical sports psychology strategies they can understand, apply, and use as part of their mental performance toolkit to handle challenges and perform consistently under pressure.
The 12-Week mental performance coaching program is designed for youth & college athletes who want real, lasting change…not quick fixes. It is for athletes who are ready to commit to mental training as part of their overall development for sports & life.
Lesson 1: Goal Setting & Positive Self-Talk
Lesson 2: Reset & Refocus Routines
Lesson 3: Mindfulness & Breathing Techniques
Lesson 4: Stress & Anxiety Management & Emotional Control
Lesson 5: Performance Routines
Lesson 6: Visualization & Mental Rehearsal
Lesson 7: Confidence Building Strategies
Lesson 8: Mental Toughness, Resilience, & Grit
Lesson 9: Growth Mindset & Intentional Training
Lesson 10: Elite Athlete Mentality Traits
Lesson 11: Athlete Leadership & Advocacy
Lesson 12: Mental Performance Check-List & Long-Term Consistency
Program Details
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12 x 45 Minute Weekly ZOOM Calls
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100% Confidential Between the Athlete & Me
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12 Guided, Reflective, & Intentional Sessions
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Effective Sports Psychology Strategies
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Develop Long-Term Habits for Competition
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Learn Valuable Lessons for Sports & Life
By the end, athletes will have built routines & a mental toolkit to use for sports & life.
Payment Plan Options
No interest. Just Flexibility.
6 Bi-Weekly Payments of $250
5 Monthly Payments of $300
3 Monthly Payments of $500
How the 12-Week Program Works
Athletes will meet weekly for 45-minute confidential remote sessions to share & reflect on their recent performances and strategies applied. They will then learn a new strategy based in sports psychology to apply the next week. Athletes are expected to take notes each session & complete weekly assigned homework.
Unsure if your youth or college athlete will commit to the full 12-week coaching program?
No problem.
Athletes can complete the first 4 sessions of the program before deciding if they want to complete the remaining sessions. This is about confidence, trust, and success…not pressure.
Not all athletes need a fully structured program. Sometimes they just need a quick reset.
The Confidence Reset is a short-term coaching option to help athletes build awareness of the problem, learn strategies to overcome it, and then regularly reflect and apply those strategies over 4 weeks. The focus is not long-term development, but helping the athlete feel steady, clear, and supported again.
At the end of the four weeks, we review progress and decide whether continued coaching makes sense based on the athlete’s goals, season, and needs.
The Confidence Reset is a good fit for your athlete if they:
- Have a mental block when trying to perform a skill (yips, gymnastics skill, pole vault, free throws)
- Are preparing for an important game, college showcase or ID clinic
- Recently had a confidence dip and can’t get out of it
- Are getting ready for tryouts
- Have had a poor performance streak recently
The Confidence Reset
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4 x 45 Minute ZOOM Calls
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Accountability & Reflections
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Specific Applied Strategies
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Recommendations After 4 Weeks
Mindset Coaching will help transform your athlete's mentality and performance by learning sports psychology strategies.
From developing young athletes to guiding collegiate and professional competitors, I help athletes at every level build the mental skills to perform with confidence, focus, and resilience.
Are You Ready for your Athlete to Play Freely & Compete with Confidence?
Sports I’ve Worked With Through Mental Performance Coaching
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Hi, I'm Coach Ashley! Mental Performance Coach with Over 15 Years Experience
I’ve helped hundreds of athletes overcome self-doubt, reduce anxiety, build confidence, and develop real mental toughness. I combine my training in sport psychology and school counseling to deliver mindset coaching built on trust, accountability, and results you can feel within weeks.